Problems with Wrath's World PvP

It's become apparent that Blizzard is shifting WoW's focus from PvE to PvP, regardless of their history of poor world PvP itemization and failure to address server imbalances. During the World Wide Invitational Blizzard unveiled details about Siege Vehicles and a dedicated PvP Zone (Lake Wintergrasp) and we've seen a dropping off of PvE involvement since the first PvP system was released.

So the issue is, Blizzard, are you going to fix the problems first? Even in the old world we saw some great concepts revealed including the Eastern Plagueland's and Silithus' PvP objectives. What did they amount to? Maybe a few people cared, for a few days, but honestly it wasn't important because of poorly executed reward systems. Since then it's all been thrown to the gutter as Blizzard continually out dates its own content.

In the Burning Crusade Auchindoun and Hellfire Peninsula featured the next evolution of world PvP. But, take a look at the weak Spirit Shard rewards. I remember at first thinking I wanted Marks of Honor Hold but after awhile I realized the rewards just weren't worth it.

Halaa began to wet some people's lips with their rewards, but mostly for a novelty Talbulk mount. Regardless of the rewards, on Maiev, which sports a 1.3:1 population Horde to Alliance, the Horde almost always controls both Auchindoun and Halaa. Any attempt to reverse this is quickly thwarted by masses of alliance. Maeiv is not a rare case, or even a poorly populated realm. Shadowmoon is sporting a 3.3:1 alliance to horde ratio, and there are about 3 dozen other servers that have a worse than 2:1 ratio.

So is Lake Wintergrasp another poorly executed effort to raise publicity for Wrath of the Lich King, or is Blizzard going to address some of the above issues before wasting our time and teasing us with ideas of well orchestrated siege combat in a massive and epic world PvP battle?